Graphic design is a term that has become a common part of our vernacular. Chances are you know at least one person whose occupation is “Graphic Designer.” Your question might be, what does a graphic designer do? The answer is: a lot.
Almost every piece of advertising you encounter has gone through the hands of a graphic designer at some point. Everything from billboards to posters, from magazine ads to business cards to letterhead and even certain types of video, many of these productions were created by a graphic designer.
The textbook definition of a graphic designer is such: a professional who assembles together images, typography, or motion graphics to create a piece of design. In other words, a graphic designer creates imagery or graphics for printed, published and/or electronic media. The ultimate goal of the graphic designer is to create a way to present information to the audience that is relatable and memorable.
Creating memorable material is not an easy task either, especially in today’s society that seeks trends and “of the moment” things and experiences. Think of some of some of the most iconic slogans, logos, brand images, and ad campaigns; most of them were likely created by a graphic designer, or a team of designers.
So what should you look for in a great graphic designer?
First look for education. Yes, there are talented self-taught graphic designers in the world, but having a comprehensive education from an accredited school is valuable. An educational background in graphic design is an indicator that the professional has dedicated significant time to learning the different forms of design across various mediums and the expertise needed to master them. Along with this, proficiency in one or more graphic design software programs is typically part of any degree program.
Second seek a portfolio. The accrual of experience and number of years in the business are good indicators of how the designer is constantly developing throughout her career. As the designer grows and improves, her arsenal of skills will expand and her portfolio should become more diverse.
Choose a graphic designer whose work history and portfolio either match your industry and/or align with what you’re looking to have done. Finding a match this way will make communication an easier part of the process with both of you being on familiar ground with industry or field.
Communication is of the greatest importance when working with your graphic designer. Not having a clue about where you’d like to begin is alright. Part of the designer’s job is to help the client land on what they’re aiming to capture with the project. This will involve a discussion around what the company does, whether there is an existing logo that is being reworked or a new logo is desired. Or is the company rebranding? In which case a larger conversation is had regarding how the rebranding is being unveiled and what the most important aspects of the rebranding should be to make it as successful as possible.
At JaySocial, we are anchored by our creative director, Quynh Mai Nguyen, whose extensive background in graphic design has established our company as a go-to source for companies big and small for beautifully created, efficiently completed, and fairly priced design work. Her portfolio crosses industries, state lines, and continental boundaries.
We know that whether you need a logo, a magazine layout, banners, presentations, or something else that you’re not sure is possible, JaySocial can get it done. Let us create your memorable design piece.