With the development of internet and technology, it becomes much easier for ecommerce companies and other online businesses to reach out their audience. To acquire customers, sell a product or service and to increase retention ratio of users different technique and strategies are required. If you are new in your business, then grow your business through E-commerce Features for Acquiring, Selling & Retaining Customers.
While getting a new business is not always an easy task, similarly growing the same business requires immense dedication and spectacular ideas along with fewer resources and time.
In this blog, we came up with the easiest solution to you known as ‘Customer Loyalty Program’.
The term ‘Customer Loyalty’ means the intense desire of the customer to continue to go with a particular brand on account of their positive experience, satisfaction, and the value they get during the transaction with the same.
A customer loyalty program is the best way to encourage the loyalty of customer by offering rewards and other advantages in order to patronize the products and services of the business.
The customer can avail the following facility with this program:
The greatest benefit of the loyalty program is that it has the capability to turn your whole business towards the most successful and commercial section of your customer foundation.
This implies that your business will start serving more to those customers who have continuous purchases- considering on your implemented loyalty program.
With the time, using the collected data from a loyalty program, you can find out the means to make your least profitable customer into more profitable, raising lifetime value of your customer, decrease accession cost and build a true growth by increasing the revenue of the company and overall profitability.
Let’s discuss them in the following section.
Note: build it straightforward and simplified
For example-Grow and Behold. Smile.io is used to supervise straightforward rewards program by this brand. InnerEgo also used Smile.io for the setup based on order value. Another example is of S-Loyalty which is used by Sitara Collections and Sophie & Toffee as well to carry out a point based system.
This type is basically used in that business where customer purchases big-ticket that happens sometimes only, like in travel industry. This system is mostly acquired by many airlines with an aim to keep members attach for the long term. Apart from the travel industry, this plays an important role in E-commerce industry as well.
Note: For being part of the program, first initiate with a small base reward and then move the next level easily without negligence of program.
Like CommunityDiscs.com uses Reward Camp for doing the similar setup.
You can also find something same in your era to encourage awareness with brands and themes that are on the climb.
For example of Kiehl’s Rewards, this offers you a guaranteed free birthday gift along with $10 reward with every purchase of $100. Using Zinrelo, Oxygen4Life carried out a hybrid program that offers Points-based, Tiers via account creation, Birthday bonuses and many more.
Its effect can be measured by following ways:
Though several choices are available in the industry still it’s difficult to win customer’s heart but with the proper plan & strategy, an E-commerce Customer Loyalty Program can turn the things towards your company’s benevolence.
At JaySocial, we have influential digital marketing tactics and techniques to drive more traffic by building strong presence of your online business.