Design, Mobile, Website, : Why Your Business Needs A Mobile App
Design, Mobile, Website,
July 18, 2015
Why Your Business Needs A Mobile App

Mobile apps have become as pervasive to business as the website. In many cases they go hand in hand, one elevating the other in terms of increasing customer access, increasing exposure to target markets and being compatible with today’s smartphone society.

But before we dive into the ins and outs of mobile app development process, below are a few interesting pieces of information about the importance of them for businesses.

  • The average American spends more than 2 hours a day on his or her mobile phone (you’re probably reconsidering your usage habits right now!). That’s a lot of time spent in apps, scrolling through and passed them.
  • You’re given a direct marketing channel. Having a mobile app, even a simple one, means that you’re able to provide information to customers (literally at their fingertips) all the time. Taking advantage of push notifications and other alerts allow you to stay at the forefront of your customers’ minds (screens) when you’re offering a sale or new product.
  • Easily established loyalty. The store rewards card is hanging in there, but fast-moving, tech-savvy customers today want to be able to enjoy rewards easily. Creating a loyalty program through your mobile app is easy and encourages customers to download and actually use the app because of the benefit to themselves.
  • Improve your customer engagement. People today are using their phones to communicate more than ever. And I don’t mean using it as a phone. Your mobile app can be a great tool in engaging your customers in a way that is comfortable for them. Having an ask questions feature, being able to make reservations, or being able to ask for help, are all great ways to encourage customers to keep your app handy.

The process of building a mobile app for your business does not have to be difficult or overly expensive. At JaySocial we guide the client through an easy and manageable process that gives them an app that perfectly compliments their business.

Our process begins with an initial discussion around the nuts and bolts of the client’s business. After all, to help create the perfect app, we have to know what you do. That is followed by a discussion around purpose of the mobile app. What is the goal of it? To increase sales? To create awareness? To compliment an existing service or website? To offer access to rewards, new products, etc?

Once these details are laid out, our creative director takes this information to our developers who assess the project and reply with a cost. Upon cost approval, the project is begun, always with a specific timeline set forth by our creative director and the client. Regular updates are given, as well as drafts for approval.

Upon completion of the app, it is tested and reviewed for errors, which are corrected if found, and with one final check for approval, we initiate the app’s launch/publishing.

The array of mobile apps that we have developed spans operating systems (iOS, Android, and Blackberry), and have done everything from protecting mobile phones from unwanted calls to educating employees in new systems operations, from unintrusively making donations to a favorite cause via text to curating content for a soccer education platform.

Our experienced team consisting of our creative director and developers are guaranteed to create the mobile app that will elevate your business and keep it current with your customers.

Contact JaySocial to start your mobile application process today.

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